Managing Resources
Whether you're an entrepreneur with a small business startup or a C-level executive for a Fortune 100 corporation, your resources are finite--sometimes greatly limited. Managing those resources for maximum ROI (return on investment) is vital for all levels of management.
Carefully select quality content for posting on your organization's website and the marketing resources you use. Equally important is your results measurement of whatever resource channels you decide to employ.
People: Whether you have 2 or 200,000 employees, you must have them employ their highest and best use.
Cash: Whether you have modest or mega funds, use every dollar to enhance your brand or generate revenue. Control expenses at every opportunity even if your company coffers are full.
Independent Contractors and 3rd Party Vendors: Spend your company's dollars for the best IC's and trusted vendors available.
Other Resources: These can take diverse incarnations (personal networks, inventory purchases, or monetary access), but all must be used wisely.
I will enhance your brand and increase your conversion rates with original, engaging quality content for your company articles, blogs, press releases, and/or newsletters. This content also includes free giveaway e-books and how-to articles. All content will be useful and engaging. Stay tuned.